The Owl is one of the few 4G dashcams now shipping offering the ability to view inside the car when the security system senses a disturbance in or around the car.
It began shipping in February and has been in and out of backorder due to higher than expected demand. “We built a lot of product, we weren’t prepared for the demand,” said Andy Hodge, CEO and Founder, who has helped create such notable products in the past as the iPod, iPhone, HoloLens and Dropcam.
By the end of the year, Owl expects to have sold through tens of thousands of the 4G dashcams, proving there’s a market for these high end, high tech car DVRs.
All of Owl’s sales thus far have been online. The company expects to be available through Amazon by the end of the year. However, it is also looking at brick and mortar stores, Hodge told us.
Owl sells for $349, including one year of service, with fees of $10 per month thereafter.
Hodge is quick to point out that consumers are willing to pay for ADT security for their home, and the car requires even more protection. One in two Americans have an incident regarding their car. “People pay for ADT, so $10 a month isn’t unreasonable for the car,” he said.
Source: CE Outlook
Author: AMY GILROY